Choosing the right unified communications platform for your business

Choosing the right unified communications platform for your business
Choosing the right unified communications platform for your business blog header

Navigating the world of Unified Communications (UC) can be a daunting task for any business. As an independent UC consultancy, we understand the intricacies involved in facilitating a smooth transition to a UC platform that not only meets but exceeds your business needs. Let’s dive into how to approach this pivotal change.

What does a unified communications platform do?

In case you need a quick reminder of an answer to the question, ‘what is unified communications?’, it is a phone system that incorporates multiple communication methods within a business. 

At the heart of any UC platform is collaboration. It integrates various communication tools and services into a single system, allowing users to communicate and collaborate across different devices, regardless of location.

Why is unified communications a game-changer?

In a world where change is the only constant, unified communications platforms stand as beacons of adaptability. They empower businesses to pivot swiftly in response to market dynamics, customer needs, and internal demands. Traditional office phones have a number of limitations, including:

  • Long wait times
  • Incorrect transfers
  • Negative customer experiences

With a robust UC system, your team can respond to clients faster, resolve issues promptly, and collaborate more effectively, giving you a competitive edge in the fast-paced business landscape. In fact, 90% of businesses reported that they plan to transition to cloud and hybrid UC in the future, so if you don’t transition soon, you’ll be falling behind the competition!

The future of work is undeniably tied to the capabilities of unified communications platforms. They are the catalysts for a more dynamic, responsive, and connected workplace. As remote work becomes the norm, UC platforms will continue to evolve, offering even more innovative ways to keep teams engaged and productive.

What to consider when choosing a unified communications provider?

Now, you’ve realised that you need to implement a unified communications platform, but which one? How do you find the best UCaaS providers for your business? There are a number of different elements to consider when choosing a unified communications provider, and we are going to explore some of the most important ones below.

The human element in UC selection

Technology serves people, not the other way around. When evaluating UCaaS providers, it’s crucial to consider the human element. How intuitive is the user interface? Does the platform support the work habits and preferences of your team? A unified communications platform that resonates with your employees will see higher adoption rates and ultimately, greater returns on investment.

Organisation specific considerations

There are a number of different business specific considerations that should be looked into before choosing the right unified communications provider for you. For example, what is your budget, how many employees do you have and are you planning on growing much in the future. By considering these different factors and really delving into your specific communication needs, you will be able to choose the best UCaaS providers for you.

The features and functionality of the platform

Different unified communications platforms offer different features and functionalities. Consider what you actually need as a business, and look into the features of each platform you are researching to see what matches your requirements.

For example, if your business relies heavily on video calls, you’ll need a platform that offers high-quality video and audio, with features like screen sharing, virtual backgrounds, and recording capabilities. If instant messaging and collaboration are essential, look for robust chat features, including group chats, file sharing, and integration with project management tools.

The Strategic Importance of a UC Partnership

Choosing between UCaaS providers is more than a vendor selection; it’s a strategic partnership. The right provider will understand your long-term vision and offer solutions that align with your strategic objectives. They will be a collaborator in your success, offering insights and innovations that propel your business forward.

How to navigate the UC providers market

Adopting a UC platform is not just a technological shift; it’s a cultural transformation. It requires a mindset change across the organisation, embracing new ways of working and communicating. This cultural shift is often the most challenging aspect of UC implementation, but also the most rewarding.

The market is brimming with UCaaS suppliers, each vying for your attention with glossy brochures and slick demos. But look beyond the marketing veneer. Engage in conversations, ask probing questions, and seek out customer testimonials. The best UCaaS providers are those whose actions and support echo their promises.

The Role of Consultancies in UC Transitions

The path to implementing a UC solution is a journey of discovery. It’s an opportunity to reassess your communication workflows, identify gaps, and envision new possibilities. This journey should be approached methodically, with a clear roadmap that outlines milestones, timelines, and success metrics.

As specialists in UC change management, our consultancy plays a pivotal role in your transition. We’re the bridge between your business needs and technological capabilities. Our expertise lies in understanding the nuances of unified communications platforms and translating them into tangible benefits for your business. We’re here to demystify the process, provide clarity, and support you every step of the way.

Change can be overwhelming, but with the right approach and expertise, it can be a catalyst for unparalleled efficiency and innovation. Our role as your UC consultancy is to ensure that this transition is as smooth and beneficial as possible. We’re here to help you make informed decisions that will pave the way for a more connected and productive future.

Who are the best UCaaS providers?

We’ve had the privilege of working alongside some of the market’s leading UC providers. Each one brings its own unique strengths to the table, and we’ve seen firsthand how they can transform a business’s communication landscape.

RingCentral

RingCentral is a global powerhouse in the UC space, offering a comprehensive suite of services that cater to businesses worldwide. Their international presence is marked by a robust infrastructure that supports a diverse clientele, ensuring seamless communication across continents. Our collaborations with RingCentral have consistently demonstrated their ability to deliver top-notch, scalable solutions that empower global teams. Their commitment to innovation keeps them at the forefront of UC technology. 

Zoom

Zoom has become synonymous with video conferencing, but their UC platform is just as impressive. Their rise to prominence in video conferencing has been meteoric, and their expansion into a full-fledged UC platform has been equally impressive. Their commitment to maintaining high-quality communication standards has made them a go-to provider for businesses looking to enhance team collaboration.

Dialpad

Dialpad stands out for its AI-driven analytics and voice intelligence features. Working with them, we’ve unlocked valuable insights for our clients, leading to smarter communication strategies and improved customer interactions.

Vonage

Vonage’s strength lies in its versatility and customer engagement tools. Our projects have benefited from their ability to tailor solutions to specific business needs, ensuring that each implementation is as unique as the business it serves.

GoTo

Formerly known as LogMeIn, GoTo’s UC solutions are reliable and straightforward, making them a favourite for businesses looking for efficiency. Our joint ventures have consistently resulted in satisfied clients who appreciate the platform’s ease of use and dependable performance.

8×8

8×8 offers a straightforward voice solution that meets the everyday voice requirements of businesses. While they provide a range of UC services, their voice solutions stand out for their ease of use, making them a suitable option for companies that need an effective communication system. 

Your UC Journey

As you embark on this journey of selecting and implementing a unified communications platform, remember that it’s a journey of strategic importance. It’s about finding a partner that not only provides a service but also shares your vision for the future. With the right approach and expert guidance, your UC platform will be the cornerstone of a more agile, connected, and innovative business.

Contact us today to discover how we can help you.



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